The Melova story

Melova was born from one simple idea: makeup should feel as cute and joyful as it looks.

Melova cat mascot

We started as a tiny team obsessed with two things — soft, wearable color and irresistibly cute design. Every shade we make is light, kissable, and built to make you smile when you open it.

Our little cat mascot is the heart of the brand. She's curious, playful, and a little bit cheeky — just like the everyday glam we want to bring to your routine. You'll spot her paw print on everything we make.

Meet our mascot

She's the cuddly face of Melova — guarding every lipstick like it's her favorite toy. Paw of approval guaranteed on every shade.

What we stand for

Cruelty-free, always

We never test on animals. Cute should be kind, too.

Feel-good formulas

Lightweight, comfortable color you'll forget you're wearing.

Made for the feed

Designed to look adorable on camera and in real life.